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Decrypting Digital Transformation
The digital transformation conversation in fashion retail is not about ‘why’ - it’s all about ‘how’.

Technology is crucial in making this happen in-store. To create digital and differentiated customer experiences. To empower employees with tools and data.

But it’s no silver bullet. Actually delivering effective digital transformation means risk, defying legacy tech stacks, integration issues and overcoming fear of change This requires a new holistic approach, plus the right technology and strategy for your needs.

In this interactive session, we’ll explore practical ways fashion retailers can tackle transformation, including real-life experiences, advice and insights from our expert panel.

Christian Bader, CIO, Fenix Outdoor
Steven Bakker, CEO, New Black
Jessica Grisolia, Head of Industry Retail Solutions, Scandit

What you’ll hear:

- Christian Bader will share the digital journey of Fenix Outdoor, whose brands include Fjallraven and Tierra, including an essential mindset shift, how they brought mobility into stores to get closer to customers and consolidated systems to deliver a true unified shopping experience.
- Our expert panel will share the challenges - expected and unexpected - which retailers must overcome to digitally transform, the fundamentals of seamless shopping, key lessons learnt from real projects and answer your questions.

The session will also be recorded, so sign up today to get it sent straight to your inbox.

May 25, 2022 01:30 PM in Zurich

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